The results of two new surveys paint a bleak picture of the effectiveness of social media for fundraising and volunteer recruitment. The first from Philanthropy Action, has the depressing title, "Social Networking and Mid-Size Nonprofits: What's the Use?" The survey is based on responses from about 200 mid-sized nonprofits (defined as having revenues between $1 and $5 million annually) between July 2008 and March 2009. It concludes that:

Social technologies are not delivering much in terms of fundraising or attracting volunteers. While the majority (of respondents) began using social networking with an expectation that it would help the organization attract donors and volunteers, results have been particularly disappointing in those categories. More than 70 percent of respondents indicated that they had raised less than $100 or did not know whether they had raised any money.

However, despite poor results to date, "the overwhelming majority of respondents... say they are going to increase their investment in the use of social networking."

A second survey, from the Cone communications agency, reached similar conclusions.

The latest round of the America's Giving Challenge is on. This is a national competition to encourage people to use their personal and social networks to help win cash for their favorite nonprofit. The Giving Challenge is not focused on how much money you can raise, but on how successful you are at getting people to donate to your cause. The goal is to get as many unique daily donations as possible (minimum of $10), to your cause each day. The contest runs through November 6, 2009.

Our friends at NTEN have launched a survey to examine nonprofits' data ecosystems. Your first question is probably "what is a data ecosystem?" NTEN describes it as follows:

The nonprofit ecosystem is a way of thinking about how data is shared by and flows across the different departments and activities in your organization. Similar to the interconnectedness in natural ecosystems (for example: marsh, birds, plants), we think of the data ecosystem as the interconnectedness of software tools and the data they hold. Thus, in a well functioning data ecosystem, tools are connected so that the information gathered from online donations, for example, is easily commingled with the information gathered from an event which is commingled with the information collected about other supporters. In a poorly functioning data ecosystem, each pool of data stands alone with little or no interconnectedness.

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The Chronicle of Philanthropy isn't known for giving away money, but for talking about how to get it. They've come up with a contest to benefit a few lucky nonprofits. Here's the deal:

What: Another in The Chronicle of Philanthropy's series of online discussions: How to Use Facebook Causes to Promote Your Nonprofit Group

When: Tuesday, October 13, at 12 noon, Eastern time

Where: http://philanthropy.com/live/2009/10/facebook/

How Much: Free

Description:

CARE2 is holding a webinar on strategies for successfully welcoming, cultivating, and converting new leads into donors. Holly Ross of NTEN will moderate a panel with Heidi Hess of Children's Defense Fund and Greg Zelder of the California State Parks Foundation. They will review data about nonprofits' speed and type of responses to newly acquired email subscribers, then focus on specific online engagement and conversion strategies that have worked for them — as well as approaches that have failed (and why).

What: While They're Hot! Converting Fresh Leads into Donors

When: Thursday, October 1, 2009 at 2 p.m. Eastern

What: NTEN is holding an online workshop on social media using a Choose Your Own Expert format. They've gathered a group of nonprofit social media experts to help you devise a solid organizational strategy and learn the secrets of a variety of social media tools.  After an opening plenary by Beth Kanter, you'll choose one of 4 breakout sessions:

Over the past few years I've been compiling what turned out to be a huge list of donor databases. The entries came from a variety of other lists and from customer satisfaction surveys done by Campbell Research, NTEN, and Idealware.

Once I posted the list I started getting requests to add links to vendor websites, tags, and comments. Now the good folks at Aspiration have taken my list and put it into the Social Source Commons wiki.

Those of you who fundraise for educational institutions or are interested in how they're raising money online should check out the results of the Council for the Advancement and Support of Education's 2009 survey on online giving (PDF).

Some highlights:

Idealware just published a new article of mine, on a subject that comes up whenever I teach workshops for small nonprofits: "Why not use Excel as my donor database?"

The article, Back Away from that Spreadsheet: Why Excel Isn't a Donor Database is available now, and offers some good reasons to move your donor data to a more robust system and out of those old spreadsheets.