Nonprofits Make Money and Contacts in a Virtual World

An article in the New York Times today details the MacArthur foundation's foray into Second Life, TechSoup's own efforts in the virtual world, and other ways nonprofits are reaching out to a wider audience. Using Second Life, nonprofits are creating awareness, fundraising, networking, and seeing many benefits that go beyond money.

As the article points out ways nonprofits are using the tool, "Adventure Ecology, a British group, staged a virtual flood in Second Life to show what global warming might bring, and a psychiatry professor at the University of California, Davis, created a way for his students to experience in Second Life what a person with schizophrenic hallucinations experiences."

To find out more, read the article on the New York Times site (login required).

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