Google Checkout Badges for Nonprofits

Thu, 11/15/2007 - 3:33pm — Willow Cook

This fall, Google unveiled its Google Checkout for Nonprofits, which allows nonprofits to accept credit-card donations for free until 2009 using Google Checkout. Today, Google announced that it will display the Google Checkout Badge on AdWords ads of NPOs using the service.

Via the Google Checkout Blog:

An important part of Google Checkout is matching up users with convenient, secure places to shop when they search, and the Checkout badge on AdWords ads is one of the ways we've been able to do that. In this same vein, we're adding the Checkout badge to non-profits' AdWords ads to help connect donors and non-profits more easily, and ultimately make donating to them as fast, simple, and secure as possible. And, of course, Google has committed to processing Checkout donations for free through at least the end of 2008, so donors can support their favorite non-profits knowing that 100 percent of their donations will reach those organizations.

..........................................................