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The Procrastinators’ Guide to Online Fundraising
Care2 has published The Procrastinators' Guide to Online Fundraising (PDF), a free publication from Sea Change, Care2, and Free Range. It's a step-by-step guide to launching a successful year-end online fundraising effort.
From the guide:
This document offers you, the fundraiser, concrete guidance based on best available wisdom on how to design your web presence to maximize giving and broadly how to connect with new supporters, and communicate year-round to foster the best possible relationships with donors... You will find concrete action steps for increasing the percentage of visitors to your donate page who actually complete a gift."
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Discuss This in Our Forums
What is your organization doing to raise year-end funds? Share your fundraising tips and strategies with others in this Technology for Fundraising forum discussion.
