Marketing Nonprofit Causes with Seth Godin

Better late than never, so the saying goes. This "live discussion" with author and social marketing guru Seth Godin was posted by The Chronicle of Philanthropy a couple of weeks back.

The outcome of the conversation between Seth and the varied nonprofit org participants revealed some true nuggets of wisdom on how nonprofits can better use marketing (both on- and offline) to harness new audiences and rejuvenate the existing ones.

The questions ranged from tips on nonprofits entering the world of social networking to using cell phones to send text messages about action campaigns. Godin has a fun, to-the-point style in fielding them with zingers like this:

The ultimate spam is cell phone spam. If you send me an unanticipated, impersonal, irrelevant ad on my cell phone, I will hate you forever. On the other hand, if I sign up, if I raise my hand, to hear from you with alerts, then it’s hugely effective.

You have to be vigilant that your team doesn’t cross the line. Just because it’s important to them doesn’t mean it’s important to me!

It's an entertaining — and even more importantly — educational read for nonprofits trying to figure  out how to capture the attention of new and existing supporters online. Check it out.

Image courtesy of Wikipedia.