The Girl Effect's Sticky Video Marketing for Campaigns

If you haven't already watched this video on YouTube, I recommend you do if you're a nonprofit manager considering how to create one for your orgnaization.

Not only does it have a nice message about saving the world one girl at a time, but as a former nonprofit manager trying to come up with sticky viral campaigns, I think this video does a great job. And the part I like best about it, is that the message is clear and simple.

Some have argued that the "ask" at the end could have been stronger, and I agree. I was moved by the video and wanted to know how I could help.

Despite that, I think this is a great example of how a simple video can become a viral campaign tool. They caught my attention with some simple text and a nice melody. I bought in and checked out the website. If they'd had another call to action in the message, I might've done it too. Hat tip to Marketing for Nonprofits for sharing.

.........................................................

Discuss This in Our Forums

What do you think of using viral marketing for fundraising? Share your tips with others in this Technology for Fundraising forum discussion.