Forum: Actionable Web Analytics, Mountain View, CA

If you are in the Bay Area and want to learn more about Web analytics (measuring and reporting site traffic and techniques for building an audience), this event is probably for you. Check out the details below and then head to Mountain View for a session full of information on how to harness Web data to better reach your audience and constituents. Here's more about the event:

What: The Silicon Valley American Marketing Association (SVAMA) presents: Actionable Web Analytics
When: July 3rd, 7:45 — 9:00 AM (breakfast provided)
Where: Google — Building B43, 1600 Amphitheatre Parkway, Mountain View, CA
Cost: SVAMA members, $5; $15 for non—members (cash or check only)
More Info: http://www.svama.org

Details: "SVAMA Presents: Web Strategy Morning Forum Actionable Web Analytics 'Lots of data, very little time, how to achieve happiness?'

In the most data rich environment in the world it is amazing that online marketing is still a faith based initiative. Learn actionable insights that you can implement in your web reporting efforts the very next day. From his in-the-trenches experience Avinash shares insights on how to make your website data more actionable. Segmentation, Benchmarking, Multi Dimensional Analysis and more.

Speaker: Avinash Kaushik — Author, Blogger, Analytics Evangelist at Google

Bio: Avinash Kaushik is the author of the recently published book Web Analytics: An Hour A Day and the Analytics Evangelist for Google. Kaushik is a frequent speaker at industry conferences in the US and Europe, such as eMetrics summits, Ad-Tech, Web 2.0 Expo and SES. Through his book and blog Avinash focuses on helping companies unlock the power of data from human-powered but technology-driven innovations. Visit Kaushik 's Web analytics blog, Occam's Razor.

MORE INFO: Angi Roberts ** http://www.svama.org ** svama at onebox.com ** 866-206-9067 x3004

About Silicon Valley American Marketing Association (SVAMA): The Silicon Valley American Marketing Association (SVAMA) is the Source for Silicon Valley marketers, delivering career development, education and networking opportunities to advance marketing excellence in the local business community.