15 Tips for Great Email Subject Lines

Our friends over at Katya's Nonprofit Marketing Blog have given us the CliffsNotes version of a white paper recently released by Lyris HQ. The subject: Email Subject Lines: 15 Rules to Write Them Right. So, if you're like me and don't have a million hours in your day to read the full white paper, check out the summary on Katya's blog.

The white paper has some tried-and-true recommendations like "test, test, test" and "personalize" subject lines. One of my favorite tips is that "open rates don't necessarily measure subject-line success"—especially since it can be easy to get caught up in data metrics rather than looking at the real goals your organization is trying to achieve—like getting your constituents to take action, make a donation, or join your campaign.

Check it out, if only to give yourself some food for thought on how to improve your email subject lines and hopefully boost your campaigns.