Relay for Life returns to Second Life

Avatars representing survivors, caregivers, their families and the millions of passionate supporters engaged in fighting cancer worldwide will take center stage virtually, July 19-20, when the American Cancer Society conducts its fourth annual Relay For Life® event in the Second Life virtual world.

The 2008 Relay in Second Life will celebrate the “heroes” who epitomize the Society’s global mission and who represent this summer’s virtual world event theme. This year’s virtual Relay For Life is expected to attract in excess of 2,000 participants as more than 80 teams will unite toward reaching a fundraising goal of $125,000. In 2007, the Second Life event raised $118,000 – more than double its total for the previous two years combined – and attracted more than 1,700 participants. The funds raised through the virtual Relay For Life will benefit the American Cancer Society’s global efforts to fight cancer through research, education, advocacy and patient service programs.

For more information on the Second Life Relay For Life event and the Society virtual headquarters office, please visit www.cancer.org/slrfl and www.rflofsl.org. Information about Relay For Life is available 24 hours a day by visiting www.RelayForLife.org.

[Cross-posted on NetSquared blog]