AARP.org's Viral Video: Nonprofit Marketing at Its Best

Wow. All I have to say is that AARP.org — the nonprofit, nonpartisan membership organization for people age 50 and over — has got one great viral video campaign going for them. If your nonprofit is looking for ways to capture audiences with your messaging AND have them forward your request on to their friends and family too, this is a great example to emulate.

It's a lot of fun and gets a clear and simple message out. Take a minute to try this and you'll understand why.

AARP 08 Video

Enter your name to see who can bring real change to Washington. First Name: Last Name:

I'm not even among their target constituency (being only the ripe age of 30), but I loved it and have already spammed my whole family and about ten friends with this. Hat tip to Katya's Nonprofit Marketing Blog for sharing!