Results from Campbell Rinker Donor & Member Database Survey

Marketing research firm Campbell Rinker has published the results of its latest survey of donor and member management software.  Of the 841 respondents, 27% would NOT recommend their current systems to a comparable organization, 26% were unsure, and 47% would give a positive recommendation. 

According to the executive summary, the following systems "were recommended by a majority of their customers," which I assume means they were in use by the 47% that like their current systems:

• Allegiance Fundraising System (Allegiance Software) (90 responses)
• eTapestry (Blackbaud) (467 responses)
• MatchMaker FundRaising Software (Heritage Designs) (89 responses)
• Raiser's Edge (Blackbaud) (1809 responses)
• Sage Fundraising 100, Rainbow Edition (Sage Software) (81 responses)
• Sage Fundraising 50 (Sage Software) (499 responses)
• SalesForce.com (38 responses)

As the survey goes on to say, you need to "compare your specific needs to what each product offers to find the best solution for your organization."

The executive summary is available at www.campbellrinker.com/temp/SDM_Summary_Report-2008.pdf.