Free Webinar Today: Building Your Email List

Firstgiving is holding a free webinar TODAY designed to help nonprofits build their email lists,

What: Advanced Email Fundraising: Building Your List
When: Tuesday, January 13, at 3:30pm Eastern time.
Cost: Free
Description:

Email marketing isn't the wave of the future; it's the wave of right now. Writing effective messages is critical, but just as critical, and often overlooked, is building your list.

Join us in this practical and informative webinar about best practices for building and maintaining your organization's email list.

We will discuss...

- turning postal addresses into email addresses
- finding brand new email addresses
- spam and how not to do it
- A/B testing and segmentation
- how much email is too much email
...and there will be plenty of time for Q&A.

Get your fundraising year off to a good start with a solid email strategy with presenter David Karp, Firstgiving Marketing Expert.

The part about spam and how not to do it seems particularly important since your emails may be getting caught in spam filters for really minor things that you can avoid if you know about them. It's free so why not check it out?