Transcript: Using Social Networks to Promote Good Causes

If you missed The Chronicle of Philanthropy's June 23 online discussion Using Social Networks to Promote Good Causes, the transcript is now available. The discussion featured:

Danielle Brigida, the social-media outreach coordinator at the National Wildlife Federation, in Washington, DC where she manages the organization's voice on online networks such as Facebook, MySpace, Care2, Change.org, Digg, and StumbleUpon.

Wendy Harman, the social-media manager at the American Red Cross, in Washington, DC. Previously she worked for the Future of Music Coalition and was a law clerk at Volunteer Lawyers for the Arts of Massachusetts.

Nancy E. Schwartz, a blogger at http://GettingAttention.org and president of a New York City-based marketing and communications-consulting firm that bears her name.

Some good tips and anecdotes were shared from their experiences so it's worth taking a look at if you're considering social networks as an avenue to broaden your nonprofit's reach.