Converting Fresh Leads into Donors

CARE2 is holding a webinar on strategies for successfully welcoming, cultivating, and converting new leads into donors. Holly Ross of NTEN will moderate a panel with Heidi Hess of Children's Defense Fund and Greg Zelder of the California State Parks Foundation. They will review data about nonprofits' speed and type of responses to newly acquired email subscribers, then focus on specific online engagement and conversion strategies that have worked for them — as well as approaches that have failed (and why).

What: While They're Hot! Converting Fresh Leads into Donors

When: Thursday, October 1, 2009 at 2 p.m. Eastern

Where: Online — click here to register

How Much? Free, but "seating" is limited.

About The Presenters: Heidi Hess is Director of Online Communications at Children's Defense Fund, where she leads strategic planning and execution of online advocacy and fundraising campaigns, as well as outreach to social networks. Greg Zelder is Director of Membership for the California State Parks Foundation, where he has helped quadruple membership to 115,000 in five years, and supervises direct mail, telemarketing and the organization's website. Holly Ross is Executive Director of the Nonprofit Technology Enterprise Network, and host of its popular annual Nonprofit Technology Conference. Holly also is a co-author of the recently published book Managing Technology to Meet Your Mission: A Strategic Guide for Nonprofit Leaders.