If you are in the Bay Area and want to learn more about Web analytics (measuring and reporting site traffic and techniques for building an audience), this event is probably for you. Check out the details below and then head to Mountain View for a session full of information on how to harness Web data to better reach your audience and constituents. Here's more about the event:

What: The Silicon Valley American Marketing Association (SVAMA) presents: Actionable Web Analytics
When: July 3rd, 7:45 — 9:00 AM (breakfast provided)
Where: Google — Building B43, 1600 Amphitheatre Parkway, Mountain View, CA

• Read more

Blackbaud announced yesterday that it is acquiring Kintera in an all-cash purchase price of approximately $46.0 million. Via press release:

More and more nonprofits are using virtual worlds such as Second Life to network, raise support, and reach out to constituents. On Wednesday, November 14, learn why creating thriving physical and virtual communities is becoming a key element for emerging generations of services and users at SDForum's Preventing Digital Ghost Towns, presented by Intel Corp's Chris Thomas.

Whereas earlier version of open-source content-managment system Drupal may have been challenging to install, with the advent of  5.x, things have become much simpler.  Below, I'll describe how to set up a local install of Drupal 5.x on a Mac. The process is similar on other platforms, and can be used on the beta of Drupal version 6 as well.

Until recently, most commercial donor databases and CRM systems were "closed." Data could be imported and exported, but it wasn't easy for another database, or a Web site, to share the same data.

Microsoft Popfly is a free tool designed for non-developers to build and share mashups, gadgets, Web pages, and applications.

Video blogging can be a dynamic, engaging way to get your organization’s message out, allowing you to create a more interactive dialogue between your organization and your donors and constituents.

Maybe you've heard about Drupal, a free and open-source content management system. Drupal can be an advantegous platform in that it is highly scaleable, extendable, stable, and best of all, free. But maybe you didn't know that Drupal can also be used to create your own social media community.

Google has an easy-to-follow guide that allows anyone with a Google account to create their own customized maps and share them with others.

In the guide, you'll learn to:

Mark Frauenfelder, founder of the ultra-popular blog Boingboing, has written a book called Rule the Web, which offers tips for fast and secure browsing, rebuilding your homepage, and finding online news.