Earlier this year, we took a look at the US Air Force's social media policy. I still think that not only is a social media policy for employees increasingly becoming a legal necessity for your nonprofit, but it might also be the most important thing you can do for your marketing and PR.

Here's another one to check out. Timo Luege has just finished putting together a social media policy for the International Federation of Red Cross and Red Crescent Societies (IFRC), and he's posted the policy on his blog (via). Of course, the IFRC is a huge conglomeration of individual Red Cross and Red Crescent chapters around the world, spanning a multitude of social and political mores. How do you craft a policy that's applicable to every IFRC employee (or, for that matter, not downright objectionable)? "I realize that the parts about 'neutrality' and 'keeping your manager in the loop' might sound very restrictive to some people," Timo writes, "especially those from democratic countries." He goes on to explain that the IFRC code of conduct is actually more restrictive than the social media policy. Rather than squelching employees' freedom of expression, the policy actually empowers them to communicate thoughtfully on behalf of their employers. That empowerment means setting clear boundaries. From the policy:

The IFRC believes that sharing of information and experiences benefits the whole humanitarian community and ultimately the beneficiaries we serve. Feel free to share and discuss your experiences in e.g. vaccination campaigns, field communication, building of transitional shelters etc. If IFRC staff is perceived to be knowledgeable and helpful this will reflect positively on you and on the organization.

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This week, Craig Harris, the founder and CEO of NOZA, Inc. is sharing his wisdom on developing a major gifts program at nonprofits. NOZA (a TechSoup donor partner) is a Santa Barbara based technology company that has developed a platform to convert unstructured web data into searchable databases. Prior to founding NOZA, Craig founded South Coast Strategies, a fundraising consulting firm. Craig graduated from U.C. Santa Barbara in 1995 and then spent two years as Peace Corps Volunteer in Paraguay. Upon finishing his Peace Corps service he began his nonprofit career as the founder and first executive director of Servicios Ecoforestales Para Agricultores (SEPA), a large agroforestry demonstration farm in Eastern Paraguay. Eligible nonprofits and libraries can request a special NOZA discount through the end of this week.

Where do major gifts come from?

Major gifts come from three primary sources: (1) Corporations (2) Foundations (3) Individuals.  According to the annual GivingUSA Foundation statistics (PDF) charitable giving in the U.S. topped $307 billion in 2008. Here is where the money came from:

• Corporations:  $14.5 billion (5%)
• Foundations:   $41.2 billion (13%)
• Individuals:      $251.9 billion (82%)

While foundation and corporate giving play a major role in U.S. philanthropy, most of the money comes from people. Having spent several years as a fundraising consultant, I've worked with organizations that excelled at major gift fundraising, and I've worked with organizations that couldn't raise a major gift to save their mission. One of the common threads for the successful organizations is that they followed the money, focusing the majority of their time and resources on individuals. Those that failed typically hid behind the relative ease and comfort of shotgun blasting grant proposals and letters to foundations and corporations. In fact, I'm yet to find an organization that was able to develop and SUSTAIN a major gift program from only foundations and corporations. While the relative proportion of individual/corporate/foundation giving will vary from organization to organization, for those just getting started with major gift fundraising, my advice is to focus on individuals.

Why do people give major gifts?

What is the number one reason why people make major gifts to nonprofit organizations? Because they were asked. During my early years as a fundraising professional, I once heard a line during a fundraising workshop that I've always remembered: "People don't give money to causes. People give money to people with causes."

Earlier this year, we hosted the first Microsoft-TechSoup Show Your Impact Story Contest and I wandted to take a moment to highlight one of the winners. Elliot blogged about another one of the winners last week. As you may have noticed, we've been writing tooklits and guides, conducting webinars, and blogging about different ways to plan and prepare for disasters and emergencies over the past couple of weeks.

This is, in part, because September is National Preparedness Month. It's also in part because it's around this time of year that the news is full of warnings about hurricanes and wildfires and we want to do our part to make sure that nonprofits and libaries have resources especially for them.

Despite the fear that talking about a major natural disaster might evoke, the resources we've been developing and sharing are really intended to help ensure that your organization can be resilient and flexible — able to adapt to any situation quickly, whether it's an emergency or an opportunity.

One such resource, is a project of the Pangea Foundation, one of the winners of that contest I mentioned earlier. They developed something called ReliefPoint, "a real-time communications hub for national disaster relief coordination and information dissemination." They initially created it in response to the October 2007 wildfires that destroyed land and homes in and around San Diego.

Initially, the region relied on all-centers in order to communicate that status of the fires to various agencies, news affiliates, and community members, but they found it to still take too long to get the information turned around. As an alternative, Pangea created (in 3 days) a hub that provided:

Ana-Marie Jones is the Executive Director of CARD - Collaborating Agencies Responding to Disasters, a nonprofit located in Alameda County, California. Created by local community agencies after the 1989 Loma Prieta earthquake, CARD trains and supports nonprofits and their special needs clients in disaster preparedness, response, and recovery activities. CARD has been a TechSoup partner for developing The Resilient Organization: A Guide for Disaster Planning and Recovery, a new 77-page manual for nonprofits to prevent and recover from any disaster.

Cell phones and "smartphones" are easily the greatest additions to accessible emergency preparedness and disaster response. Virtually any nonprofit can dramatically increase its level of emergency preparedness and planning efficiency by embracing cell phone technology. Since many employees, volunteers and consumers already carry cell phones, this approach doesn't necessarily require buying anything new. If the phones are already familiar to the user, little time will be needed to  teach new technology, and the tech support systems for cell phones is readily accessible — in stores, via phone, and online. Remember that even if the reception and signal fail, the programmed information is still available!

Among the most useful ways to embrace the cell phone solution is to dedicate a few minutes at staff meetings and gatherings to help program phones. Have people pull them out and enter these numbers and information immediately. Some of the most basic things to program include:

Kevin blogged last week about the upcoming Online Nonprofit Technology Conference that NTEN is hosting on September 16-17. I want to add a bit more to the discussion about it here.

First, TechSoup users are eligible to get a 25% discount off the registration price just for being part of TechSoup. Type "TS25" as your discount code when you register.

Paying bills never sounds very sexy, but having money in your bank sure can be! And one thing nonprofits universally need is money in the bank to run programs and provide services, conduct advocacy and education, or a host of other social benefit work.

One financial management tool frequently used by companies and organizations is QuickBooks. If you're not familiar with it QuickBooks helps organizations manage essential financial tasks like paying bills, creating invoices, producing reports, and tracking expenses, contributions, and payments.

QuickBooks Premier 2009 allows the installer to select from a general business version or five industry-specific versions of QuickBooks, including Nonprofit Edition. QuickBooks Premier Editions 2009 is available for an admin fee of only $45.

Need an accounting package for your nonprofit, but don't know what to look for? Read A Few Good Accounting Packages in TechSoup's Learning Center to find outmore about QuickBooks and other solutions.

In my opinion, web conferencing is one of the easiest ways to be greener with technology. Think about it. If you have a meeting with 10 people who would normally drive 20 miles each to get to a meeting or worse yet, fly to a training… how much CO2 is being saved? Also, if you had the meeting in person, how many copies of your slides would you print out?

The front-page headlines read "Hacker steals Twitter's confidential documents," but the real story isn't about Twitter — it's that the stolen documents were stored online, "in the cloud." This could happen to any nonprofit or company storing data this way. As we've seen over and over, it's amazingly easy to guess or steal passwords. And anyone who gets access to the password of an employee with access to those online files gets access to all files shared with that employee. This can happen with internal network passwords as well, but there are differences:

• IT staff can require secure passwords for their own networks and email systems. They can't control the password requirements for web-based email accounts or cloud computing apps.
• IT staff can require employees to change their network passwords regularly. They can't do that for cloud apps.
• IT staff can test the security of passwords on their own networks. Do they do that with their employees' Google Doc passwords?
• IT can disable email and network accounts for former employees. Does anyone think to disable those employees' access to docs in the cloud?
  
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In April, I blogged about the NPower and Accenture survey of nonprofits and technology and encouraged people to respond. Well, thanks to everyone who participated. More than 1000 nonprofits responded and the results and analysis are in!

You can check out the full report (PDF) on NPower's site but here are some key highlights I think are interesting for others in the nptech community:

Want to build your IT leadership skills without a travel budget? Our friends at NTEN are launching a 2-day virtual conference for nonprofit IT leaders. I'm thrilled to see this. I think there's a big need for a "mini-MBA" for nonprofit chief information officers (CIOs), particularly those who came up through the ranks.

NTEN describes the conference as follows: