From our good friends at Idealware:

Are you on staff at a nonprofit? Are you using any social media channels (Facebook, Twitter, video sites, blogs) - or even just starting to experiment with it? If so, please take our Social Media survey today: http://www.surveymonkey.com/s.aspx?sm=l3Z9bXmCorZ_2fQzAYlvrOkw_3d_3d

Idealware has embarked on an intense, year-long social media research initiative which will ultimately result in a Social Media Decision Making Guide for Nonprofits.

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TechSoup is a nonprofit that has many moving parts, programs, services, and functions. It's a lot of work to provide (what we hope is) good content, useful events, inexpensive or donated products from corporate partners, and more. With that, we need your help. There are many ways to get involved; check out the pages on the TechSoup Global site to learn about current job openings and internship opportunities. This post will discuss two of those opportunities in detail.

The TechSoup Content Team Is Seeking Volunteers and an Intern:

Faith in Practice won an Honorable Mention in the Digital Storytelling Online Challenge for their Flickr story submission. I got a chance to connect with Ashley Messick, a winning lady behind the winning organization, to find out more about her work.

What organization do you work for and where are you located?

I work full-time with Faith In Practice (FIP), a nonprofit organization out of Houston, Texas that does medical mission work in Guatemala. I also work part-time, remotely doing social media for Blood Centers of the Pacific (BCP), the community blood center in the San Francisco/Bay Area.

Tell us briefly about the mission of your organization and your work.

The mission of FIP is to improve the physical, spiritual, and economic conditions of the poor in Guatemala through short-term surgical, medical, and dental mission trips and health-related educational programs. I work to coordinate and organize all the aspects of our volunteers' trips down to Guatemala so that they are prepared before leaving and have everything they need while in-country, including customs documents, supplies, hotel, transportation, and more.

BCP seeks to provide an adequate and affordable blood supply which meets the health and safety needs of the public; and to conduct medical and scientific research and education that improves the safety and efficacy of blood transfusions. I began with BCP in the Communications Department doing social media, briefly worked in Donor Recruitment, and now am back in the Communications Department working remotely to continue building our social media presence.

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There's been a lot of discussion over the past week about Causes leaving MySpace and becoming a Facebook-only application. In a sense, the news isn't that surprising (being a for-profit company, Causes must focus on platforms generating the most commercial interest), but it's raised a lot of questions about how closely the nonprofit community aligns itself with commercial tools.

My colleague Amy wrote in a Stanford Social Innovation Review column, "The debate around social media and the Internet in general as a leveling force is still heated from all sides. Yes you can claim that anyone has the power to blog, but that's really only the people who have access to the tools and the time and the empowerment. The access debate aside, the removal of Causes from MySpace where there are active communities of supporters means 'equal opportunity activism' is defined by only certain communities." If nonprofits have the goal of making more resources available to more people, what happens when the tools we're using seem to undermine those goals? Amy points out danah boyd's much-discussed research on the socioeconomic and racial differences between MySpace and Facebook users. Justin Massa goes so far as to call the move redlining: "Causes' justification sounds an awful lot like what financial institutions and the real estate industry used to say about poor and minority neighborhoods."

Marshall at ReadWriteWeb snaps:

Causes co-founder Sean Parker poses sitting with crossed legs in his photo on the company profile page; his mission statement begins with the words "According to the historical Buddha..." It's hard to imagine a beneficent religious figure that would ditch MySpace for Facebook, isn't it? Perhaps "the historical Buddha" would choose to pull up stakes from the 11th most popular website in the world if the people were too shallow and go to the hip social network where the money-raising action is.

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The results of two new surveys paint a bleak picture of the effectiveness of social media for fundraising and volunteer recruitment. The first from Philanthropy Action, has the depressing title, "Social Networking and Mid-Size Nonprofits: What's the Use?" The survey is based on responses from about 200 mid-sized nonprofits (defined as having revenues between $1 and $5 million annually) between July 2008 and March 2009. It concludes that:

Social technologies are not delivering much in terms of fundraising or attracting volunteers. While the majority (of respondents) began using social networking with an expectation that it would help the organization attract donors and volunteers, results have been particularly disappointing in those categories. More than 70 percent of respondents indicated that they had raised less than $100 or did not know whether they had raised any money.

However, despite poor results to date, "the overwhelming majority of respondents... say they are going to increase their investment in the use of social networking."

A second survey, from the Cone communications agency, reached similar conclusions.

This is the final post in a four-part series. Part 1 of this series listed the five actions we recommend that you take to reduce the power use of your computer. Part 2 and Part 3 explained in more detail how you could easily complete four cost-saving actions. This post explains the fifth and final action in this campaign — how you can multiply the positive impact you have had on the environment by getting others involved.

Softchoice found that 93% of PCs are still running Windows XP, which did not default to having power management turned on.

In Can Windows 7 make PCs Green? Todd Bishop writes, "With hundreds of millions of PCs draining batteries and tapping into power outlets around the world, even a small tweak in Microsoft Windows can influence global energy consumption."

With numbers like these, it is imperative that we convince as many people as possible to reduce their IT power use.

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Earlier this year, we took a look at the US Air Force's social media policy. I still think that not only is a social media policy for employees increasingly becoming a legal necessity for your nonprofit, but it might also be the most important thing you can do for your marketing and PR.

Here's another one to check out. Timo Luege has just finished putting together a social media policy for the International Federation of Red Cross and Red Crescent Societies (IFRC), and he's posted the policy on his blog (via). Of course, the IFRC is a huge conglomeration of individual Red Cross and Red Crescent chapters around the world, spanning a multitude of social and political mores. How do you craft a policy that's applicable to every IFRC employee (or, for that matter, not downright objectionable)? "I realize that the parts about 'neutrality' and 'keeping your manager in the loop' might sound very restrictive to some people," Timo writes, "especially those from democratic countries." He goes on to explain that the IFRC code of conduct is actually more restrictive than the social media policy. Rather than squelching employees' freedom of expression, the policy actually empowers them to communicate thoughtfully on behalf of their employers. That empowerment means setting clear boundaries. From the policy:

The IFRC believes that sharing of information and experiences benefits the whole humanitarian community and ultimately the beneficiaries we serve. Feel free to share and discuss your experiences in e.g. vaccination campaigns, field communication, building of transitional shelters etc. If IFRC staff is perceived to be knowledgeable and helpful this will reflect positively on you and on the organization.

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Here's an idea from our friend Laura at Idealware: what if you measured any communications method by whether it would have more or less impact than spending the same amount of time calling donors on the phone?

…You could spend that time simply calling donors and constituents at random, to thank them, or to ask them a quick set of questions (how did they like the services they used? what do you do well? not so well?). If you've never done this, it can be pretty magical. Often people are amazed that you've called, happy to talk, and have useful insights. It gives you a great sense as to who your constituents actually are and what they care about. And not coincidentally, my experience is that it fosters great new connections. People want to volunteer, wanted to ask you something, and, not coincidentally, donate at considerably higher rates after. Nothing starts a conversation like, well, an actual conversation.

I love the way Laura articulates this. When we adopt social media strategies, we often tell ourselves that it's not just about donations, it's about starting a conversation. There are plenty good reasons why it's important to keep conversations going with supporters, but are Twitter and Facebook always the best way? If your goal is to have a conversation, then why not pick up the phone and have one?

This is not to say that there's no place for social media; rather, I think that the phone test can actually help you articulate the purpose of any communications tactic, be it a fundraising letter, a donor event, a print ad, or a Facebook page. If you can clearly identify who the target audience is for a particular effort and what action you want that audience to take, you can put together the right campaign for achieving that goal. It might be a letter, an email blast, or a social media campaign, and it might be a phone call.

The latest round of the America's Giving Challenge is on. This is a national competition to encourage people to use their personal and social networks to help win cash for their favorite nonprofit. The Giving Challenge is not focused on how much money you can raise, but on how successful you are at getting people to donate to your cause. The goal is to get as many unique daily donations as possible (minimum of $10), to your cause each day. The contest runs through November 6, 2009.

You may have heard about TechSoup's Digital Storytelling Online Event that's been going on all month. Well, tonight we're rolling out the red carpet for the finale where we'll be announcing the big winners! We received more than 100 submissions from nonprofits and libraries around the country (and world) who've shared their digital stories in video, photo, and GoldMail formats for the Digital Storytelling Challenge! These stories are being carefully reviewed by our esteemed panel of expert judges.

If you're in the Bay Area, join us at 7 p.m. Pacific at the TechSoup headquarters (525 Brannan Street, Third Floor) in San Francisco for the mixed reality awards screening party. If you're not in the Bay Area, you still join us by viewing the event in Second Life and follow the action on Twitter (hashtag: #tsdigs).

Whether you're a challenge participant or just interested in seeing the power of stories to help social benefit organizations convey their messages, don't miss this opportunity to mix and mingle with nonprofit colleagues, show your support, and see the winners! Our winners will be receiving some of these cool prizes. In the meantime, check out the challenge submissions below. See you on the red carpet!

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