Fundraising during the COVID-19 pandemic is giving nonprofits a whole new set of problems. There are extremely limited options for in-person events, forcing organizations to think of out-of-the-box solutions across their digital channels.
Having a solid digital fundraising strategy is more important than ever. The question is where to start. Should you invest in Google Ads, ramp up your social media skills, or even host a webinar?
The digital fundraising options available to your organization may feel overwhelming.
In this post, we will discuss the specific tools that nonprofits at any scale can use to meet their fundraising goals this year. We will cover how to align your mission with the right tools. Then we will discuss how to train staff on best practices to use them. And finally, we will offer a road map for navigating which solutions are the right fit for your specific fundraising needs — from payment processing to online fundraising and e-commerce.
With TechSoup's marketplace of fundraising tools, you can gauge behavioral trends that can optimize those relationships and develop a more reliable pipeline for ongoing donations.
Rich data analytics can help your nonprofit customize and test out messaging to make every interaction more meaningful across your target audiences. For example, data gathered from an updated CRM can drive better outreach to high-potential groups such as women, middle-income households, and younger donors.
Here is an overview of the top grant and donations tools from TechSoup to get you started:
And don't miss Grant Writing and Management, a five-course on-demand track from TechSoup Courses created to help organizations strengthen grant writing skills while also learning how to target funders.
Maximizing donor lifetime can reap huge savings that can be reinvested in even more fundraising outreach. And it allows you to be more agile when the going gets tough — from daily challenges to international crises.
Check out the Fundraising for Nonprofits Bundle at TechSoup Courses get up to speed with the best tools for your fundraising goals. You will learn
TechSoup can help you conduct outreach on all fronts — from ad management to reporting and data visualization. Here are some tools to help you prioritize your efforts:
A fundraiser's worst nightmare is losing donor trust. With TechSoup, you can implement solutions that respect the needs of your donor base — enhancing communications while adhering to their wishes. Some may wish to remain anonymous — and others might appreciate a personalized thank-you email.
Here are some great resources that will help you meet those funding goals while safeguarding donor data from TechSoup. The best part is that all these solutions are PCI-compliant for local as well as international giving.
With the platforms above, you can keep your supporters happy, using the data to create accurate reports to boost public confidence in your efforts. With TechSoup, you can create legally compliant disclosures, policies, publications, announcements, and other materials.
Nonprofits play a special role in society — coming to the aid of communities in need. But maintaining that trust with your donors and supporters is a delicate balance. Without the right tools and the skills to manage donor data, organizations continue to rely on their gut rather than the right metrics.
Browse TechSoup today to start implementing fundraising analytics more effectively — driving better decisions to create outreach that can scale to fulfill your long-term goals.