When we launched our Growth Capital Campaign in 2019, I wrote five articles to share more about each of our five main issues areas:
I am writing today to provide an update on the work we are doing in Apps for Good, and to talk about our research around the specific group of individuals — a group we're choosing to call Makers — driving a great deal of innovation in this area of our work. I will also share our emerging thinking about a system of values related to public good technology projects.
First, we needed some context. We've been thinking a lot about the people who make public good technology products. We've defined these Makers as individuals and organizations involved in the creation, operation, and impact of public interest technologies.
This can include people working in various roles responsible for producing a public good and can include software developers, program managers, product managers, and community builders. The categories of technology products where these Makers operate range from CRM platform templates that cater to the specific needs of various nonprofits to apps that provide online services to vulnerable populations (e.g., homeless services directories or the Shelter app, which links homeless and low-income individuals to shelter resources).
When we use the term Maker, we consider this role in the context of the increasing interdisciplinary, cross-sector environment that so many nonprofits and civil society actors operate within while acknowledging the DIY ethos of the larger mainstream "Maker Movement."
Our research sought to better understand what was in between Makers and success. So we did two things: a literature review (PDF) and qualitative research (PDF).
This research revealed three “vicious cycles” inhibiting the efforts of makers of digital public goods. The concept of vicious cycles comes from systems thinking and provides a way to identify pernicious loops that can inhibit good outcomes. In identifying these cycles, we hope to find ways to help makers break them, thereby allowing more virtuous cycles to replace them.
Here are the three specific vicious cycles inhibiting the success of Makers of digital public goods:
In looking at this, we wanted to frame the work of Makers — and the digital solutions they are building — in a way that could provide a base for conversation and collaboration with Makers and with key civil society stakeholders. Specifically, we wanted this framing to do the following:
Next, I will discuss the emerging system of values that we believe should define our collective approach to public good technology.
In thinking about how we frame public good technology and the life cycle of the engagement and products, we were very informed by Power to the Public, by Tara Dawson McGuinness and Hana Schank. Here, the authors identify three key areas of any such project: Design, Data, and Delivery. Based on our interviews with Makers (PDF), we added two more: Impact and Community. Together, these five areas comprise a system of values that must be considered in every public good technology project.
Here's more detail on that, along with some questions we're beginning to ask in order to initiate shared thinking around each of these areas.
We need to guide Makers toward designing products and solutions — apps, platforms, and other types of software — in such a way that key stakeholders (CSOs, funders, community leaders) are considered from the ground up. Let's clearly define the goals of these projects and ensure that all resources necessary for its success are brought into the fold.
The proper use, handling, and sharing of data is critical in public good technology projects.
Let's consider the key issues that can affect the timely, successful delivery of a public good technology project. Our research shows that Makers face a number of common problems when they actually sit down to develop a product.
Our literary review found that many "Maker-like" projects are often launched in order to solve problems that either the Maker or a client has identified, rather than with a larger public good in mind. Public good technology products must focus on the greater societal or community impact a product may have from the beginning.
It's critical that community stakeholders be involved early and often in public good technology projects. Of course, there's the obvious reason for keeping the needs of those who will benefit from a product in mind. But community support leads to widespread adoption of a product, and community feedback is what ensures that the product is doing what it's intended to do in the first place.
We believe that the structured, collective thinking around the five areas discussed above can be used to create a formal rubric to guide the development of all public good technology projects. This rubric will consist of questions — much like those that I've presented here — that all Makers involved in a project must be able to answer and agree upon throughout each stage of a given project.
But this public good technology rubric isn't TechSoup's. It's ours — big group hug civil society, ours. And to that we end, we will be posting this on GitHub and inviting anyone who wishes to participate in interrogating this. This invitation will happen via general outreach and hosted workshops. Interested in engaging? Just give us your email and we will keep you up-to-date on our progress.
Top photo: Shutterstock