TechSoup Blog

Web Development

How to Optimize Your Google Ad Grant

A Google Ad Grant can dramatically improve your marketing impact at your nonprofit, but handling the $10,000 monthly budget available for Google AdWords can be a daunting challenge. Find out how to make your Google Ad Grant strategy a success!

November 07, 2018

Marketing and Communications

Adapting to the New Nonprofit Email Landscape

Developing an email marketing strategy for your nonprofit can feel like a daunting task. In 2017, a study found that 269 billion emails are sent globally each day. Learn more about email marketing and how to build a sustaining email strategy for your nonprofit!

October 24, 2018

Social Media

What Nonprofits Need to Know About Measuring Social Media ROI

If your efforts with social media and digital marketing do not create the desired results, how can you justify spending precious time and money on them? You need to ensure that your nonprofit is getting some ROI (return on investment) from your social media efforts. Here's how to measure that ROI.

September 12, 2018

Social Media

Facebook Fundraising Can Help You Raise Donations in More Ways than One

According to a post from Mark Zuckerberg, Facebook birthday fundraisers raised over $300 million for over 750,000 nonprofits. This is a big opportunity, but nonprofits can't rely on birthday fundraisers alone to raise donations on the site. Discover other free fundraising tools on Facebook!

September 06, 2018

Social Media

5 Steps to Address Your Nonprofit's Social Media Concerns

Although fears about social media are understandable, they are also counterproductive. The benefits of using social media to interact with donors and to tell stories vastly outweigh the potential negatives. Here are five steps you can take to assuage fears as you bring your nonprofit into the fold.

August 29, 2018

Social Media

4 Ways That Nonprofits Can Get More Social Media Engagement

An increasing number of nonprofits small and large are diving into social media each year. And though many do so successfully, some do not receive the results they expected. Discover four ways in which your nonprofit can get more social media engagement!

August 15, 2018

Graphic Design

Choosing the Right Adobe Creative Cloud App for Your Nonprofit's Project

Adobe Creative Cloud offers a wide range of applications used to create just about anything you'd like to produce at your nonprofit. However, sometimes it's difficult to decide which tool is best for a specific project. Check out our handy infographic to help guide you through the process.

August 14, 2018

Social Media

7 Tips for Fundraising on Social Media

In our increasingly interconnected world, about 7 in 10 Americans use some form of social network. Social media has become an important channel nonprofits can use to boost their outreach and fundraising capabilities. Read our seven tips for fundraising on social media!

August 08, 2018

Social Media

3 Myths and Misconceptions About Social Media for Nonprofits

Nonprofits large and small are using social media platforms to connect with their stakeholders, share stories about their work, and raise money for their programs. Learn more about three myths and misconceptions about social media and find out how they can affect your nonprofit!

August 01, 2018

Marketing and Communications

How Your Nonprofit Can Address Changes to the Google Ad Grant Program

In December 2017, the Google Ad Grants team announced significant changes. Many nonprofits needed to make serious adjustments to the quality of their ads to remain eligible, and are still struggling to comply. Learn more about the policy changes and how to get your Google Ad Grant back!

July 25, 2018

Marketing and Communications

What Workplace Premium by Facebook Is and How to Use It for Free

Workplace is a separate application from Facebook personal accounts and is designed to help teams communicate, share, and make decisions together in a secure and private space online. Register your nonprofit now and access the premium version of Workplace at zero cost!

June 21, 2018

Marketing and Communications

Learn Nonprofit Web Analytics, Social Media, and Email Marketing

TechSoup Courses has just expanded some of our most popular series on getting the most out of your digital presence. Check out what's new and what's next, including Google Analytics, Facebook ads, social media marketing, email marketing, and more!

June 13, 2018