TechSoup Blog

Email automation is setting messages to automatically be sent to certain segments of an email list. Find out how it can free up your time and attention.

By making the most of Google Analytics, you can learn more about the potential supporters who use your website and encourage them to get involved.

For in-depth training around data analytics in the nonprofit space, check out our series of courses on the topic, including the new Data Analytics 301.

Key performance indicators show how effective a nonprofit website is at driving donations, volunteer sign-ups, awareness, or other organizational goals.

Find step-by-step instructions to connect your site to Google Analytics and get some suggestions for metrics to track to gain insights into your website.

Next year, Google will retire Universal Analytics, taking with it any stored data, and replace it with Google Analytics 4. Learn what you need to do.

Data can be both an asset and a liability. Proactive data management practices can ensure that it is as much of an organizational asset as possible.

See how you can leverage a CRM to send mass communications, automate recurring processes, and track the success of campaigns online.

We've gathered some trends in nonprofit content to look out for in 2022. Expand your content strategies and find new ways to draw in potential supporters.

A lack of effective tech can constitute pain points for nonprofit attorneys. See how TechSoup can help speed up processes and eliminate holes in security.

The Tackle Hunger Map shows any charity that is feeding people what its current status is and provides a way to support its needs.

Learn how Claris FileMaker helped one nonprofit, how the platform works, and how volunteer app developers from join::table can help you build a custom app.