TechSoup Blog

Social Media

How to Acquire and Retain Donors with HubSpot

Attracting donors and keeping them engaged can be a challenge. Nonprofits can use the HubSpot platform to increase donations in several ways.

April 12, 2023

Social Media

Marketing Your Mission: Apps for Nonprofits

See demos of five marketing tools that can help nonprofits be more creative with their strategy, automate marketing processes, and engage with supporters.

April 04, 2023

Marketing and Communications

Don't Be a Big Box Nonprofit: 3 Steps to Better Donor Relationships

Giving donors lots of choices and making them feel appreciated leads to repeat donations. Reducing the cost of fundraising reduces pressure to raise more.

March 17, 2023

Web Development

Using Keywords and Links to Improve Your SEO

The use of these specific tactics in deploying keywords and hyperlinks will lead to more people discovering and engaging with your organization.

March 09, 2023

Marketing and Communications

Revenue Generation for Nonprofits: Part Two

This second of two parts takes you through the remaining six types of revenue generation that nonprofits can harness.

March 03, 2023

Marketing and Communications

Nonprofit Email Marketing Benchmarks 2022-2023

Email is an essential part of every organization's expression. Here's a set of simple tips gathered from our 2022-2023 Digital Marketing Benchmark Report.

March 01, 2023

Marketing and Communications

Revenue Generation for Nonprofits: Part One

This first of two parts takes you through five of 11 types of revenue generation that nonprofits can harness, including how you can get started.

February 24, 2023

The Future of Work

Nonprofit Content Marketing Benchmarks 2022-2023

Nonprofits are using blogs, videos, infographics, webinars, and downloadable content as high-value assets that will attract new supporters.

February 23, 2023

Web Development

Nonprofit Website Benchmarks 2022-2023

Discover three insights into ways that nonprofits use their websites as the foundation of their digital marketing plan.

February 15, 2023

Marketing and Communications

Nonprofit Advertising Benchmarks 2022-2023

See what our survey revealed about the metrics that nonprofits use to evaluate their digital marketing efforts with regard to paid advertising.

February 10, 2023

Social Media

Using WhatsApp Proxy Servers During Internet Blackouts

WhatsApp is critical to communication in many countries. A new feature lets users reroute their connection through proxy servers when access is blocked.

February 09, 2023

Marketing and Communications

Step Up Your Advertising in 2023

Paid advertising is one of the most effective ways to promote your nonprofit. Discover three trends that will help you improve your advertising in 2023.

February 07, 2023