TechSoup Blog

Learn how to attract people to your website through the use of SEO, linking to it in emails, and placing paid ads on search engines and social media.

The medium a nonprofit should use for its paid advertising depends on its audience, budget, and primary goal. Learn how to make an informed decision.

Attracting donors and keeping them engaged can be a challenge. Nonprofits can use the HubSpot platform to increase donations in several ways.

See demos of five marketing tools that can help nonprofits be more creative with their strategy, automate marketing processes, and engage with supporters.

Giving donors lots of choices and making them feel appreciated leads to repeat donations. Reducing the cost of fundraising reduces pressure to raise more.

The use of these specific tactics in deploying keywords and hyperlinks will lead to more people discovering and engaging with your organization.

This second of two parts takes you through the remaining six types of revenue generation that nonprofits can harness.

Email is an essential part of every organization's expression. Here's a set of simple tips gathered from our 2022-2023 Digital Marketing Benchmark Report.

This first of two parts takes you through five of 11 types of revenue generation that nonprofits can harness, including how you can get started.

Nonprofits are using blogs, videos, infographics, webinars, and downloadable content as high-value assets that will attract new supporters.

Discover three insights into ways that nonprofits use their websites as the foundation of their digital marketing plan.

See what our survey revealed about the metrics that nonprofits use to evaluate their digital marketing efforts with regard to paid advertising.