group of four nonprofit staff members planning a successful giving tuesday campaign

Set Up Successful Giving Tuesday and End-of-Year Fundraising Campaigns

Because Giving Tuesday and end-of-year fundraising are around the corner, TechSoup wants to ensure that you're prepared to optimize your fundraising. Want help with new tax laws, ever-evolving social media strategies, and several fundraising platforms to choose from? We've rounded up a few pieces of content that will help you reach your fundraising goals this November and December.

TechSoup Giving Tuesday Webinar

Maximize Your Giving Tuesday Fundraising and Engagement

Giving Tuesday has grown to a global day of giving; it's a unique opportunity to engage with your donors, supporters, and volunteers — and raise some money! To get the most out of Giving Tuesday, join expert fundraiser Michael Stein on November 1 for this free webinar (or watch the recording later in the month). We'll discuss picking a campaign theme, focusing on your audiences, making it viral, and more.


TechSoup Courses on Giving Tuesday

5 Things to Make Giving Tuesday a Success

In 2017, the day recorded a total of $274 million across major platforms, representing a 63 percent growth over 2016. Whole Whale has guided, watched, and measured tons of campaigns around the epic day of giving. Learn a variety of different ideas to try and how to measure success in this short seminar, for a cost of only $20.


Helpful Fundraising Blog Posts

illustration of hands reaching toward  hearts and the words tuesday and november 27 2018

9 Tips to Maximize Your Giving Tuesday

To help you get the most out of Giving Tuesday, here are nine tips to help you plan.

Charitable Giving Expected to Plunge: How Nonprofits Can Survive

The new U.S. tax overhaul officially called the Tax Cuts and Jobs Act went into effect in early 2018. We don't know with certainty what the effect of the new law will be on charitable donations, but the projections for charitable giving don't look good. Find out how your charity can prepare.

Addressing the Giving Plunge: Advice from the Great Recession

It's been 10 years since the Great Recession of 2008. Since then, times have generally been good. But because of the new U.S. tax law that went into effect earlier this year, we're expecting lean times again in the nonprofit sector. Get some tips on how to deal with a drop in donations.

How to Build and Sustain a Successful Monthly Giving Program

Monthly giving is the fastest growing segment of digital fundraising, offering benefits for both donors and nonprofits. Nonprofits can rely on monthly giving for consistent revenue to the organization. Plus, monthly donors are more likely to donate larger total gifts and to give over a longer time period. Smaller monthly amounts are a good entry point for donors, and donors can feel like they are providing support throughout the entire year.

7 Steps to Fundraising from Millennials: Getting Them to Give

At about 80 million strong, millennials represent a big part of the future of fundraising. Studies show that this generation tends to be much more cause-driven than previous generations. In this post, we explore seven steps to fundraising with the help of millennials.

6 Tips to Select the Right Fundraising Platform

Whether you're selecting a platform for the first time or migrating to a new platform, there are several hundred options available in the marketplace today. Your nonprofit has a wide range of choices in features, service, and price. But the selection process for an online fundraising platform can be a daunting undertaking, requiring a substantial commitment of staff time. To help you succeed with this selection process, here are six tips to guide your efforts.

And finally, if you'd like to augment traditional fundraising techniques with social media, check out these posts on Facebook fundraising and social media fundraising tips.

Popular Fundraising Software Available at TechSoup

Connect2give is a mobile marketing channel that enables organizations to develop and engage with their communities and collect mobile donations via mobile devices.


Check out all of the fundraising products available through TechSoup.