TechSoup Blog

In partnership with Tapp Network, TechSoup built our first Nonprofit Digital Marketing Benchmark Survey. Read more to find out the key insights we have found!

Read more and find out some good practices that can help you to track your digital advertising performance, test your audiences, optimize your ads, and more!

Every year there are new trends to keep an eye on. Discover five social media trends, and improve the way your community engages with your nonprofit online!

Content has become critical to the growth of nonprofits, and now it’s more important than ever. Discover the trends that NGOs should start embracing in 2021

It’s time for nonprofits to set their marketing resolutions for the new year. Discover six recommendations to maximize your effort and impact in 2021.

Facebook banned political advertising beginning Oct. 27, a week before the U.S. election on Nov. 3. Here's what nonprofits need to know about their ads.

Discover the latest social media trends for libraries and take your activity to the next level. Learn how to attract and engage your community online.

Cloud systems are now the norm. Discover other trends in the fundraising software market and learn how to choose systems that fit your nonprofit’s needs.

Read our guideline about nonprofits' communication on social media during the election season and how to remain nonpartisan when engaging with people.

Discover some of the best practices regarding nonprofits' ways to communicate their causes and educate voters or candidates during this election season.

Find out why data-driven storytelling is important, how to get started, what marketing channels to use for your story, and how other nonprofits did it.

The emergence of and universal adoption of social media has opened the door for a new type of bullying: cyberbullying. How to recognize it and what to do.